Researching the marketing mix Essay Example for Free

Researching the marketing mix Essay In this task, I am going to research the marketing mix and I am going to apply this to The Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is the best-known way of defining the marketing mix. The 4ps are: Product- what is sold? Place- where is the product is sold? Price-how much the product costs? Promotion- how a business communicates with its customers Place McDonalds sell various food and drink products all over the world and will need to use methods to get their goods made available to consumers. McDonalds use a distribution channel to get their products from the producer to the consumer. Here are the different distribution channels which exist. This is a direct channel between the producer and the consumer. They will deal together without intermediaries involved. This can be beneficial for businesses because it allows a larger proportion of profit and means they can have more control over the marketing of the product. The disadvantage is that the costs will be larger to distribute the products. Retailers such as farm shops and dell use this channel as they sell the products they make directly to the consumer. This is an indirect channel between customer and producer because of the use of a retailer as an intermediary. The producer will distribute their goods to retailers who will then sell the products individually to consumers. Retailers are focused on consumer markets and offer customers advice, convenience, financial assistance and after-sales support. An example of a retailer which uses this channel would be Next. Next will receive their products from their producer and then sell them in store to the consumers. This is an indirect channel between the producer and consumer because a wholesaler is an intermediary in this channel. The producer will supply the wholesaler with a large number of products and then will break the order into smaller quantities to supply to the consumer. The advantage of this is that the consumer can get the goods at a cheaper price because the transport costs are reduced due fewer journeys. The wholesaler makes its profit by buying the product at a cheaper price and adding a profit margin to the price paid by the retailer. Many small businesses such as cafes use this channel as they will get their products supplied by a wholesaler so they can supply the products to consumers. This is a longer indirect channel. There are two intermediaries in this channel which is a wholesaler and a retailer. The producer will supply large quantities to wholesalers who will then break the orders into smaller ones to send out to the retailer who will sell the product directly to the consumer. The retailer will make a profit by charging the consumers more money per unit than what they paid the wholesaler. An example of a retailer which uses this channel is a newsagent. The producers will send bulk orders to wholesalers. The newsagents will then buy the goods to sell in their store from the wholesaler and then sell the products to consumers in store. Product McDonalds sell fast food and drink products all over the world. McDonalds will need to continue to create customer interest and satisfy their needs by developing new products and releasing them into the market. For example, McDonalds recently released their signature collection which was a new set of meals which created customer interest and demand. I will now apply the marketing mix to the McDonalds and using their most well-known McDonalds product which is the Big Mac to show how it is used. The Marketing Mix and the McDonalds Big Mac Product-The Big Mac McDonald’s most well-known burger. The burger is a low budget product. A Big Mac contains to beef burger patties, cheese, salad and a three-part bun. A Big Mac contains around 490 calories. You can also buy a Big Mac meal which comes with a drink and fries. Meals come in medium or large sizes. It is important that McDonalds have a product like the Big Mac because it gives them a good reputation and image which makes them a successful and well-known brand. Place-The only place a Big Mac can be purchased is at a McDonald’s restaurant. McDonald’s restaurants can be found all over the country, some open 24 hours. There are 1,208 McDonald’s restaurants in the UK and 34,492 worldwide. The benefits of McDonalds selling the Big Mac only at their stores is that they get all the profit from the product, where if they sold their products at other places they would have less profit. Promotion-McDonalds advertise the Big Mac on T.V, radio, the internet and in magazines. McDonalds also offer promotions on the Big Mac such as giving away a free Coca-Cola glass with Big Mac meals and offering the chance to win prizes with the Monopoly stickers. Promotion is important for McDonalds because it gains them more sales which makes them more successful. Price-An individual Big Mac would cost  £2.59 in the UK. A medium Big Mac meal  £4.19 and  £4.59 for a large. The Big Mac costs this much because it is a fast food budget product. It is important that McDonalds sell the Big Mac at the right price because if it is too high people won’t buy the product and if it’s too low they won’t make a profit. The price is successful because it is relatively cheap and McDonalds can make a profit out of it.

Eulogy for Mother :: Eulogies Eulogy

Eulogy for Mother Thank you all -- for coming to commemorate my mother’s life. Before I go on to celebrate my mother and what she stood for I must share with you the reality of what life was like for my mother and the family since she was first diagnosed with cancer in October. Of course, nobody suffered more than my mother, but Dad you’re definitely second. We all shared my mother’s pain. It was like we were all on trial.   At any one point, as a family, we were in denial, we were angry, or we were depressed. And there was conflict. We disagreed with the doctor’s findings. We didn’t always agree with each other on a course of action. It was a confusing time.   In the end I felt we all put up a good fight. We did what we could do. I have to ask myself what my mother would want for us right now.   I think she’d want us to heal ourselves and move on. She’d want us to talk with our creator and deal with her death in our own way, but also put her death behind us and live a life that she would be proud of.   I would like to thank all of you for coming here today to help us, as a family, to heal, and to celebrate my mother’s life. So how many square dancers did I meet yesterday? Dozens? A hundred? You guys rock! What a spirit I see in you. For me, thoughts of my mother dozy-dooing alamand lefting around the dance floor makes me feel good inside. Thanks to all of you for showing up here today. I see a few people she used to work with at CFB Borden. How she ever got up at 4AM to work those shifts, I’ll never know. Thank you for coming out. I’m glad we have Maurice, my mother’s younger brother here today. Ella, her older sister, unfortunately couldn’t make it, but I know the news of my mothers death hit her hard. And I know that she prayed with all her will, for my mother. It was nice to meet a cousin I hadn’t met before. Mark and his wife Michelle drove up from Michigan to be here with us today. Thank you. And what of the children in our family? Shawn, Kelsey, Sarah, Michael, Emily and Matthew, you should take comfort knowing that your grandmother is in heaven right now, looking down on us.

Adr – Alternative Dispute Resolution

ADR is an assortment of systems in which conflicts can be resolved without litigation and the courts. Types of alternative dispute resolution are arbitration, mediation, and negotiations. Without the litigation process, alternative methods provide fast and efficient results without the high cost and long litigations (Cheeseman R. Henry). Learning Team Dispute Conflicts, disputes, or disagreements among team members will be initially settle and handle through proper communication and negotiation between team members.ADR will be exclusive for those disputes and problems that can not be resolve in a timely manner and are affecting the team to achieve goals and deliver their projects. Some conflicts are necessary to bring new perspectives and different points of view among a diverse group of people. They enhance positive productivity, responsiveness, and effectiveness in achieving goals. Disagreements that are subject to an alternative dispute clause †¢ Violation of conduct code. â € ¢ Lack of participation. †¢ Minimum communication. †¢ Poor performance. †¢ Negative attitude toward the team. Late delivery of assignments that can affect the team members. Type of Alternative Dispute Resolution for Learning Team This type of ADR will be used to resolve disagreements among the learning team members during the length of this course, and will be suitable for use by any learning team in any course of the program. Mediation This method involves an attempt by the team members to resolve the dispute with the help of a neutral third party; in this case the mediator will be the instructor. The instructor’s role will be advisory, he or she may offer suggestions but the resolution will be made by the team members themselves.Mediation proceedings will be confidential and private. The team members will be in control of the outcome for the settlement of the dispute. In mediation, the third neutral party is involved to help facilitate the teams own settl ement process. They will agree to the procedures and to the individual who will assist in the dispute resolution process (LLL, 2010).Reference: Cheeseman R. Henry 2010 Chapter 3: Judicial, Alternative, and Online Dispute Resolution ‘Lectric Law Library. (2010). A Beginner’s Guide to Alternative Dispute Resolution.

Thomas Lanier Williams, And Tennessee Williams - 2256 Words

Case Example Thomas Lanier Williams, or Tennessee Williams as he was later known, was born on March 26, 1911 in Columbus, Mississippi. He was the second of three children, he had an older sister Rose and a younger brother Dakin, born to Cornelius and Edwina Williams. Because Williams’ father was a traveling shoe salesman for much of his early childhood he and his family lived with his maternal grandparents. However, due to the nature of his grandfather’s work as an Episcopal minister the family moved often; residing in several Mississippi towns during Williams’ first 7 years. During those early years he managed to grow close to his sister Rose and his grandfather. In 1918, Cornelius secured a position at a shoe factory which allowed him to move the family to St. Louis, Missouri. The move was difficult for the family; the marriage between Cornelius and Edwina was described as strained and the Williams children were teased and bullied at their new school. It is at this time when Williams began skipping school and spending much of his time writing. In 1928, at the age of 16 Williams was first published after placing third in an essay contest. Then in 1929, he enrolled at the University of Missouri, to pursue a degree in journalism at his father’s insistence. However, in 1931 before he had obtained a degree Williams’ father demanded he withdraw; after which Williams began working at the same company with his father. Unhappy with his job and distressed by the fact that hisShow MoreRelated Tennessee Williams Essay545 Words   |  3 Pages Tennessee Williams nbsp;nbsp;nbsp;nbsp;nbsp;Tennessee Williams was born Thomas Lanier Williams on March 26, 1911 in Columbus, Mississippi. As a child, he lived with his mother and grandfather. When he was fourteen, Williams too first place in an essay contest sponsored by a national magazine, The Smart Set. At the age of seventeen, his first published story appeared in the August 1928 issue of Weird Tales. A year later Williams entered the University of Missouri but in 1932 he withdrew andRead MoreTennessee Williams : The Great State Of Mississippi Gained1190 Words   |  5 PagesAlexis Safoyan Frank Mihelich Fundamentals of Acting Tennessee Williams Report 25 February 2016 Tennessee Williams The great state of Mississippi gained quite a treat on March 26, 1911 and that treat was a baby named Thomas. A native of Columbus, Thomas Lanier Williams would grow up to become one of the most well-known playwrights in theatrical history. Williams did not attend school regularly due to frequent and severe illness as a child. He was homeschooled for most of his life but did graduateRead More Essay on The Glass Menagerie and the Life of Tennessee Williams957 Words   |  4 PagesThe Glass Menagerie and the Life of Tennessee Williams The Glass Menagerie closely parallels the life of the author. From the very job Tennessee held early in his life to the apartment he and his family lived in. Each of the characters presented, their actions taken and even the setting have been based on the past of Thomas Lanier Williams, better known as Tennessee Williams. Donald Spoto described the new apartment building that Williams and his family relocated to in St. Louis, MissouriRead MoreTennessee Williams And The Great State Of Tennessee1044 Words   |  5 Pages On March 26, 1911 the human version of the great state of Tennessee was born in Columbus Mississippi. His name was Thomas Lanier â€Å"Tennessee† Williams. Tennessee was one of the most amazing playwrights of the 20th century. Although he was one of the greatest playwrights of his time he had to endure many obstacles throughout his lifetime. He had to deal with the complicated marriage that he had with his wife. Also his parents’ marriage was very strained, and caused problems in his life as well. Tennessee’sRead MoreA Streetcar Named Desire By Tennessee Williams1109 Words   |  5 Pagesa play written by Tennessee Williams. 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According to Harold Bloom, author of an analysis of â€Å"Tennessee Williams,† in 1911 Williams was born to Cornelius Coffin and Edwina Dakin Williams in Columbus Mississippi. His father was a traveling salesman who was a drunk and gamblerRead MoreA Streetcar Named Desire by Tennesse Williams535 Words   |  2 PagesThe talented playwright and writer Thomas â€Å"Tennessee† Lanier Williams III was born to an unhappy family on March 26, 1911 in Columbus, Mississippi. He was the second child of Edwina and Cornelius Coffin Williams. His father was a traveling shoe salesman who would spend most of his time away from home. C.C. Williams’ behavior at home was violent due to his fierce, physical temper and hard-drinking practices. He disd ained both Tennessee and Edwina. Williams’ mother, who was locked in an unhappy marriageRead MoreThe Glass Menagerie By Tennessee Williams1534 Words   |  7 PagesThe Glass Menagerie by Tennessee Williams Tennessee Williams, born Thomas Lanier Williams, wrote The Glass Menagerie, a play which premiered in Chicago in 1944. This award winning play, autobiographical in nature, represented a time in which Williams felt the obligation of his responsibilities in regards to the care of his family. Robert DiYanni, Adjunct Professor of Humanities at New York University, rated it as, â€Å"One of his best-loved plays...a portrayal of loneliness among characters who confuseRead More Comparing Tennessee William’s Life and Streetcar Named Desire and Glass Menagerie1551 Words   |  7 Pagesand A Streetcar Named Desire and Glass Menagerie  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   Tennessee Williams is one of the greatest American playwrights. He was constantly shocking audiences with themes such as homosexuality, drug addictions, and rape. He broke free from taboos on such subjects, paving the way for future playwrights. He also was a very good writer. One of the things he is famous for is his dialogue, which is very poetic. Williams wrote about his life. The Glass Menagerie is a very autobiographicalRead MoreThe Glass Menagerie561 Words   |  2 PagesThe twentieth century was a century full of memorable events. These events influence most everything going on around them. Tennessee Williams’s play, The Glass Menagerie, influenced twentieth century American theatre and continues to influence theatre to this day. Many unforgettable things happened in the twentieth century. On October 24th, 1929 the stock market crashes (Daniel 375). This sends the country into a panic. In other countries much more is going on such as the Holocaust. On September